4 Tips to Finding Family-Friendly YouTube Influencers 

Is your company nervous to work with social media influencers?

Don’t worry.

There are plenty of wholesome influencers ready to work with like-minded companies.

Launching a successful campaign is all about finding a mutual fit, and a growing number of brands are broadening their digital strategies to encompass this new influencer paradigm.

Whether you’re promoting baby products, consumer electronics or clothing, there’s an influencer that’s right for your brand. 

Here are four tips to finding family-friendly YouTube channels.

Tip #1: Target Family or Mom Influencers

Family and “mom” influencers are a prime place to start because they tend to create content suitable for all ages. Most have garnered a following by producing content based on good morals and values and realize viewers may stop tuning in if their videos become inappropriate. 

If you’re looking for one-on-one advice on how to connect with family or mom influencers, feel free to contact Trending Family.

Tip #2: Review their Content 

Next, you can start the screening process. Vet the influencer’s material by watching a wide range of their videos, ideally posts from different months. Also, read their biography section, follow links they recommend, products they use, and so on.

After doing this research, you should be able to determine whether this influencer creates the kind of content suitable for your brand. 

Ask your team these questions when selecting influencers: 

  • Do they convey a level of intelligence and charisma your brand is looking for?

  • Do they use profanity?

  • Is the material they discuss relevant and useful to your brand’s needs?

  • Do they demonstrate consistency between videos?

  • What are the quality of the videos (good camera and lighting composition)?

  • Do their values seem to match your brand’s?

Tip #3: Screen Various Platforms

Don’t stop at YouTube. Get a full picture by scanning the rest of their social media platforms (Twitter, Facebook, Instagram, Pinterest, etc.).

Influencers can sometimes publish different types of content on different platforms based on their followers’ interests, so it’s important to evaluate their overall social persona.

Twitter, in particular, can be a good indicator of personality since users tend to post in the moment when events happen and with less “filter.”

Tip #4: Check Sponsored Content

A good gauge for how an influencer will partner with your brand is to look at sponsored content he or she has already created with other companies. On YouTube, you can search influencers’ channels for the words "sponsored", "spon" or "ad" in the description boxes for examples of previous collaborations.  

Once you've finalized your search, make sure you understand the dynamics of working with social media influencers. It’s crucial to make a good impression from the very first outreach!

Still struggling to find the right influencer for your brand? Click here to contact Trending Family for assistance!